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Measurement Mashup Podcast
Corporate Social Media - Value lies beyond Reach

Corporate Social Media - Value lies beyond Reach

Corporate Social Media - Value lies beyond Reach

Measurement Mashup vor 4 Jahren

Goal setting and measuring the success of corporate social media channels is our topic with social media strategist Julio Proano. Reach is only a single aspect, more important: does the content posted by companies really make an impact? We talk about...

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37:34

Goal setting and measuring the success of corporate social media
channels is our topic with social media strategist Julio Proano.
Reach is only a single aspect, more important: does the content
posted by companies really make an impact? We talk about the
value contribution of social media and about metrics to prove it,
about how to deal with stakeholder communities and how important
it is to manage the channels yourself.

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