Feature on Spielwarenmesse Digital

Our latest Spielwarenmesse Podcast revolves
around the themes of Spielwarenmesse Digital. Scarlett Wisotzki,
Director Communications at Spielwarenmesse eG, attended the
digital opening live in the studio at the Nuremberg exhibition
center and met some exciting guests. 


Christian Ulrich, Spokesperson of the Executive Board at
Spielwarenmesse eG, explains the background to the
multifunctional platform. The ToyAward is another focal topic,
and one whose winning products are very familiar to Sue Warfield:
the President of the American Specialty Toy Retailing Association
(ASTRA) was a member of the jury for the highly sought-after
prize. The award has a new category – Sustainability, a topic
that can be found everywhere at Spielwarenmesse Digital. Keynote
speaker Philippe Glorieux, Head of Marketing, IMPS The Smurfs,
explains what the Smurfs have in common with this megatrend.