Sustainability in Smurf Village – An exchange with Philippe Glorieux from IMPS The Smurfs

This episode of the Spielwarenmesse Podcast is
all about one of the most successful licences, the Smurfs. First
appearing in comics in the late 1950s, the figures later achieved
worldwide familiarity as a result of countless animated series
and films. Under a cooperation agreement with the United Nations,
in 2017 the Smurfs also advertised the organisation’s sustainable
development goals. Philippe Glorieux, Head of
Marketing at IMPS The Smurfs, talks with Celine Koch about the
cooperation and also offers insights into the licensing
sector.