#384 Consumer Trends with Vicki Loomes

In this week's episode of the Internet Marketing Podcast, Andy is
joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to
talk about consumer trends.Vicki provides her definition of
"Consumer Trends" and why we as marketers need to be aware of them.
She also explains explains the difference between a fad and a
trend, a common question that she is asked. She then goes on to
explain how the knowledge of consumer trends can change the way in
which we create content and provides her secrets and tips for
becoming successful trend watchers. Finally, Vicki reveals one
trend that she'll be watching in 2017 as well as her top tip/key
takeaway for the audience.

Hosted on Acast. See acast.com/privacy for more information.