#382 Community Management with Richard Millington

In today's episode of the Internet Marketing Podcast, Andy is
joined by Richard Millington, Founder and Managing Director at
FeverBee to talk about Community Management. Richard discusses how
he's seen communities online change in the last few years and goes
on to provide us tips on how to maximise the use of our communities
including: 1. Maximising the utility of the community rather than
the use2. Making sure it's easy to find answers to the questions
being asked3. Helping to give people a sense of autonomy within a
community4. Understanding the difference between joining a
community and participating in a communityHe then provides tips on
how we can be measuring the success of our communities including:
1. Avoiding presenting engagement metrics 2. Only tracking the
things that matter like leads generated, customers retained etc.3.
Making your metrics matter by making them emotiveFinally, Richard
provides his top tip and key takeaway when it comes to online
communities, but you'll have to...

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