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New & Improved: Advertising in America [rebroadcast]

New & Improved: Advertising in America [rebroadcast]

BackStory vor 9 Jahren
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59:04
Nieman-Marcus’ 2016 Christmas Book, which was first published
nearly a century ago as a 16-page leaflet, is 300 pages long.
According to Advertising Age, catalogs remain an effective way to
reach consumers all year round. This episode of BackStory tackles
the tangled history of American advertising - from the nation’s
first billboards to catchy radio and TV jingles. When did the
industry come into being and how did advertising executives sell
Americans on the idea of lunar exploration? We’ll answer these
questions and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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