Episode 386: The Cost Of Free Doughnuts

Everybody likes free. But free can be dangerous, too. Today's show is sort of the flip side free. It is what happens when you take something that was free — and you give it a price, a decision many Internet companies face today. That is a highly risky move, it turns out. And the damage can be enormous. This week, free of charge, Chana Joffe-Walt and Alex Blumberg tell the story of the Red Cross and free doughnuts — that suddenly weren't free any more. It happened 70 years ago, and the Red Cross is still feeling the consequences. ***Note this episode originally aired in July 2012.***