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  3. Business Story of the Day : NPR Podcast
  4. 'Blockbusters': Go Big Or Go Home, Says Harvard Professor
Anita Elberse's new book, Blockbusters, examines the strategy behind making and marketing megahits. She tells NPR's Renee Montagne that content companies — publishers, movie studios and the like — can create blockbusters by dedicating most of their budgets to a select few likely winners.

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