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  3. Business Story of the Day : NPR Podcast
  4. Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success
Back in the 1990s, Seth Goldman and Barry Nalebuff were tired of the super sweet iced teas available in stores. So they started their own company to cater to "more sophisticated, grown-up tastes." They chronicle their adventures and misadventures in a graphic novel called Mission In A Bottle.

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