#174 Planet Money, Honey

So Maria Bartiromo let her trademarks lapse on "Money Honey." Sensing a huge opportunity to make a killing in the visor business, we swooped in and applied for our own Money Honey trademark.

You can read the application here, on the Web site of the U.S. Patent and Trademark office. It's good for caps and visors, as well as "headbands against sweating."

We were super excited, until we talked to a few intellectual property lawyers. They told us that a trademark isn't enough.

There's this whole other thing called a "right of privacy."