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#416: Why The Price Of Coke Didn't Change For 70 Years

#416: Why The Price Of Coke Didn't Change For 70 Years

Planet Money vor 13 Jahren

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Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of Coke cost a nickel.On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.