🪄 "The Magic of Brands" - Matt Johnson on how marketing rewires our brain and what it means for sustainability

Matt Johnson is a speaker, writer, and researcher, specializing
in the application of psychology and neuroscience to branding.
His work has probed the science of brand storytelling,
experiential marketing, and consumer decision-making. He is the
author of the top-selling consumer psychology book, Blindsight:
The (mostly) hidden ways marketing reshapes our brains. He is a
contributor to major news outlets including Psychology Today,
Forbes, and BBC on a range of topics related to the human side of
business. He also consults brands like Nike and is an instructor
at Harvard University’s Division of Continuing Education. When it
comes to sustainability here are two articles he recently wrote:


To Sell Sustainable Products, Go Beyond Sustainability
Marketing

Morality has a Branding Problem: The Tragedy of Vegan Meat
Brands



About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


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