🪄 "The Magic of Brands" - Matt Johnson on how marketing rewires our brain and what it means for sustainability

Matt Johnson is a speaker, writer, and researcher, specializing
in the application of psychology and neuroscience to branding.
His work has probed the science of brand storytelling,
experiential marketing, and consumer decision-making. He is the
author of the top-selling consumer psychology book, Blindsight:
The (mostly) hidden ways marketing reshapes our brains.


He is a contributor to major news outlets including Psychology
Today, Forbes, and BBC on a range of topics related to the human
side of business. He also consults brands like Nike and is an
instructor at Harvard University’s Division of Continuing
Education. 


When it comes to sustainability here are two articles he recently
wrote:


To Sell Sustainable Products, Go Beyond Sustainability
Marketing

Morality has a Branding Problem: The Tragedy of Vegan Meat
Brands



Are you curious to make your company’s marketing ready for the
future? Then I have the some simple and exciting options for you:


First, this is exactly what I do for my clients - I help them
build their future strategies with workshops and coaching
sessions.


I also have a very simple entry offer for founders and aspiring
marketing experts: The Simple & Sustainable Marketing
Academy, with a ridiculously cheap entry ticket price, because I
love sharing what I have learned.


And if you enjoy reading: Check out my newsletter where I write
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About Florian Schleicher: I'm a marketing strategist - over the
last 15 years I've led and helped shape marketing at McDonald's,
Greenpeace and Too Good To Go. Now I help forward-thinking
companies take their marketing to the next level.


With FutureS, the Impact Marketing Studio, I help brands achieve
their goals and sustainable growth. All without the usual hustle.