"It is all about purpose" - Johanna Perret from RECUP on building a love brand

Johanna Perret is Head of Brand + Relations at RECUP. She made
her professional beginnings in media design, trend research and
communication followed by an Masters in Eco-Social Design.
Johanna had the chance – as the very first employee at RECUP – to
lead and develop a lovebrand for almost 7 years and to contribute
to the creation of a more sustainable future and a value-creating
working environment.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
let’s talk.