Trend Special 2024 - Which trends will affect and drive marketing? A conversation with Cordula Pfluegl

This is a special episode. Because of two reasons: 1) We are
going to take a look at the future - trends that will affect
marketing in 2024. So I will also share my perspective with you.
and 2) after more than 20 interviews we have our first recurring
guest with us - Cordula Pfluegl.


So for those of you who don’t know her: With a background in
Psychology, Cordula has been in Marketing for almost a decade,
helping brands launch on Social and supporting startups on their
growth journey. She previously ran her own social media
consultancy and was part of the founding team of a startup called
‘Future Females' that empowered female entrepreneurs in Africa.
Cordula has worked on marketing projects in three different
countries before working as the Marketing Director for 'The Next
Web' in Amsterdam. Cordula now supports brands and clients with
their marketing strategy and writes a bi-weekly newsletter on
Substack.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
let’s talk.