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#6 Customer-Centric Self Marketing: Explore the Employer Experience Journey

#6 Customer-Centric Self Marketing: Explore the Employer Experience Journey

My Business Coaching Podcast vor 5 Jahren

0:00

14:39

In the latest episode of MY BUSINESS COACHING PODCAST, brand
management expert and book author Dr. Miriam Jentschke and I apply
the Costumer Experience Journey (CEJ) model to self-marketing and
networking. Marketing activities are precisely aligned with the
five stages of this journey, always with the customer in focus. In
our EMPLOYER EXPERIENCE JOURNEY, we focus on potential clients and
employers. What are their needs at the various stages of the
journey? And how can I create value? In the podcast, IT specialist
Max takes the journey - accompany him on his five self-marketing
stations! This is an important topic, because especially in times
of social distancing and home office, it is important to find new,
innovative ways of self-marketing and networking.