The Importance Of Localisation In Marketing: Why Cultural Connection Matters [ENG]

You might be wondering, what on earth is localisation, right? Well,
let’s break it down for you in simple terms. Localisation is about
ensuring your message resonates with your target audience
culturally. It's like tailoring your content to fit like a glove in
the cultural fabric of the people you're trying to reach. Can
ChatGPT 4.0 localise content for me in 2024? We’ll answer this
great question for you in this episode! - What’s localisation and
how will it help my business? - Can AI like ChatGPT 4.0 localise
content for me in 2024? - What if I don’t localise my website or
texts? Imagine this - you've got a fantastic product or service and
are all set to launch it in a new market. But hold your horses!
Before you hit that 'launch' button, consider this: what works
brilliantly in one place might fall flat in another if you don't
think about cultural nuances. Localisation is the key to unlocking
the hearts and minds of your potential customers in different
regions. It's about speaking their language, not just in words, but
in understanding their values, traditions, and way of life. Some
may argue that with technological advancements, machines will soon
be able to handle localisation effortlessly. AI is making strides,
but let's not get ahead of ourselves. Machines may be able to
translate words, but can they capture the essence of a culture? Can
they infuse your content with the soul of a community? That's where
the human touch comes in. Involving people deeply rooted in your
target culture ensures your message hits the mark and creates a
genuine connection. But see for yourself! --- [00:03:26]: Starting
Lingo Tribe [00:05:21]: Just do it: The MVP [00:07:33]:
Localisation Importance [00:08:22]: Explanation of Localisation
[00:11:38]: Cultural Localisation Example: What Denzel says.
[00:15:06]: Future of Machine Localisation [00:17:37]: Local
Accents: What you need to know! ---