Keep It Simple, St*pid! [ENG]

- How using plain language in communication creates a strong
emotional bond between products or services and customers - Why
plain language makes you happy! - Complex jargon and technical
features: Where companies get it wrong! In this episode, Katie and
Danny chat about the importance of using plain language in
communication, particularly in the context of marketing and
customer engagement. The linguists talk about the need to
prioritise emotional connection over excessive detail, highlighting
the impact of clear, straightforward communication on understanding
and happiness within organizations. They discuss the value of
distilling complex ideas into simple words to create a stronger
bond with the audience and advocate for using plain language to
foster inclusivity and community building. Furthermore, Katie and
Danny stress the significance of leading with values and
accommodating diverse perspectives to enhance communication
effectiveness. They share examples of companies successfully using
plain language to create meaningful connections with their
audiences and express the belief that using simple words to convey
complex ideas demonstrates true expertise. The conversation ends
with an invitation for audience engagement and feedback,
underscoring the importance of community interaction in driving
meaningful conversations.