Sébastian Bazin – Accor | ALL, the Heartist concept and the secret to success in hospitality

We are back with a brand new podcast season of #smackstories and
stopped at nothing short of one of the biggest names in Hospitality
globally to kick off the season in style. Sébastien Bazin, Chairman
& CEO of Accor Group, joined us on the show and had a lot of
fun giving us a recap on his past 10 years with Accor and what is
planned for the upcoming years. Sébastien & Fritz discussed
Accor’s idea of augmented reality, a more leaner and agile business
concept, a shift in the developers mindset as well as an
orientation towards sustainability. Sébastien also explained to us
what the core of Accor’s Heartist concept is and why the love for
people is so important for this industry. We also learned how to
make a loyalty program sexy and how to connect with local
communities. Needless to say that Fritz and Sébastien couldn’t help
but briefly talk about their mutual passion for football and do a
quick analysis of Fritz’ discoveries while visiting one of the Mama
Shelter properties for the first time as he was on a date there
several years ago. Enjoy the show!