Deborah Rothe – Messe Berlin | ITB 2023 and the exhibition business

After 3 years of absence, the ITB Berlin, the world’s largest
exhibition event for the hospitality industry, will be back in full
throttle this year. We know you are as excited as we are, so here
is a little personal service for you from us. Deborah Rothe, the
Exhibition Director of the ITB Berlin, joined us on the podcast and
we asked her what to expect from ITB Berlin 2023 and how it will
differ from the last live ITB Berlin event back in 2019. Deborah
told us about her career path to becoming the new exhibition
director just weeks prior to this year’s event and the most
memorable exhibitor stand from the years she has been involved with
the ITB. Needless to say we asked her about the infamous
afterparties that take place throughout the city during the week of
ITB and Deborah shared the craziest moment of her career in working
on exhibitions related to the ITB with us. Enjoy the show.