Outdoor Business - Richard Collier (CEO Jack Wolfskin): Transformation of a traditional Brand

Richard Collier is a backbone in the outdoor industry business. The
last 17 years he spent working for the Norwegian outdoor clothing
company Helly Hansen (Oslo), most recently in the role of Chief
Product Officer. As Jack Wolfskin’s new CEO since December 2020, he
especially is responsible for the further development of the
strategic brand positioning and the ongoing internationalization
process of the company. The outdoor brand currently employs over
1,100 people and operates 730 stores and over 4.000 sales outlets
worldwide. Since its founding in 1981, Jack Wolfskin has been
particularly committed to sustainability: it has been a member of
the Fair Wear Foundation since 2010, a Bluesign system partner
since 2011 and a member of the "Zero Discharge of Hazardous
Chemicals (ZDHC)" programme since 2012. In the podcast Richard
tells me how he defines his task, he shares his opinion, what
constitutes the transformation of Jack Wolfskin and why he believes
in the power of cooperation. The episode with Richard Collier at a
glance: From minute 4:00: Richard describes his start as CEO in
times of the pandemic, when a direct lock-down affected his and the
employees first months together From minute 8:00: We talk about
Richard’s development he has gone through as a personality - a
personal insight into the current demands. He shares with us a look
at Jack Wolfskin's return to its roots in the outdoor business. He
describes the developments in existing and new markets, using the
Chinese market as an example. From minute 15:00: We learn why
Richard is looking into the future positively and why the digital
transformation is working for the outdoor industry, also in
relation to the adaptations of the pandemic. From minute 20:00:
Richard shares, how he defines his role as CEO and why building
teams is essential for him – especially regarding the accumulated
expertise, which he evaluates over his own. From minute 22:00: We
discuss the problem areas and potentials of the textile industry
and why Richard as a personality stands for urgent collaborative
change in the textile industry. He shares with us his take on the
Supply Chain Act, circularity and the legal regulations that will
impact the industry in the coming months and years. From minute
30:00: Short and personal Q&A. Richard's film and book
recommendation: Matthew Syed, Black Box Thinking and Diverse
Thinking. How to contact Richard:
https://www.linkedin.com/in/richard-collier-322132/ Further links -
More about Richard Collier:
https://ww.fashionnetwork.com/news/Richard-collier-becomes-new-ceo-of-jack-wolfskin,1261819.html
https://www.oicompass.com/executive-changes/jack-wolfskin-has-found-a-new-ceo/85673.article