How to adapt your web-mobile-social media digital strategy to changing landscapes?

In this episode of This Week in Health Tech podcast, we welcome
Barry Wallace, digital communications specialist at East
Tennessee Children's Hospital.
We start out by discussing a marketing / digital communications
team structure and then content generation. Vik and Barry discuss
if ChatGPT AI tools help with content generation. AI could give a
starting point but at this point that is what it is, get ideas
but not necessarily use AI for generating and publishing content
without review. There is also legitimate concern because
generative AI creates is not always accurate and it is called
hallucination. Also AI may not represent the voice of that
specific health system or marketing department.
Barry and Vik then chat about social media and focus on Facebook,
X formerly Twitter, Instagram, and TikTok. They chat about the
best strategy for content on each of these platforms. Facebook
still seems to be the #1 platform for their community
reach.
Vik then brings up Digital Transformation in healthcare  and
how ETCH health system is handling this.

 
Guest Barry Wallace Contact Info:
Linkedin: @barrywadewallace
Email: barrywallace@yahoo.com
Twitter: @barry_w_wallace 
Threads/Instagram: @barrywallace
Tido Inc.
The Trusted Tech Partner for Healthcare. We use technology to
deliver better outcomes.

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