Future-Forward Healthcare Digital Engagement: Kevin Smith's Insights on AI Strategies and Life Beyond Google Analytics

In this episode of This Week in Health Tech episode, Vik welcomes
Kevin Smith, AVP, Digital Health, Baptist Health.
We focus on impact of AI in healthcare marketing.
We start out talking about future AI phones and Google, Search
Generative Experience SGE.
Kevin provides some background of Baptist Health digital
properties and how sites were amalgamated from every hospital
having their own sites to centrally managed digital websites and
apps.
Vik and Kevin then dig into the HHS's highlighting concern last
year for using Google Analytics for analytics since the
information collected could be in violation of HIPAA.
We discuss the impact of removing Google Analytics and how not
having any tracking technologies is a huge gap and provides no
insights into how the users are using the websites. Kevin also
provides some options that they are looking into to replace
Google Analytics.
Then Kevin and Vik dig into how AI can be used in digital
marketing starting with using AI in generating content, images,
videos. Kevin also brings up AI policies and if there is a need
to disclose use of AI and how do you do that. Maybe using content
generation with AI won't work because it may not match the
organization or the locality branding.
Many times it is easy to see when content is AI generated because
AI uses certain terms more than usual and does not seem
natural.
Vik and Kevin then discuss AI chatbots and is this something that
could be used on a healthcare site? They discuss the pitfalls of
AI chatbot and how the responses are not always trustable. Also
what about sharing information with AI solutions and integration
from EHR or other sources into the AI solutions.
Kevin then lastly shares a tip for listeners that he has
incorporated with his team. They have instituted some
brainstorming time once a month that allows the team to use the
time away from meetings to think of best use cases for AI,
collaborate on these ideas. Hopefully a reset time for the team
to come up with enhancements for existing and potentially new
solutions.


Guest Kevin Smith Contact Info:
Linkedin: https://www.linkedin.com/in/kevinbradleysmith/


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Listen to all This Week in Health Tech episodes
Vik Patel - LinkedIn
Tido Inc. - Website
Tido Inc. - LinkedIn