Catarina Dahlin - Pijamas, Bangkok & PR | Alan Frei Podcast (English)

Catarina Dahlin, Co-Founder and CEO of Dagsmejan, has steered the
company to remarkable heights—achieving sales in over 100
countries with 85% direct B2C sales, all while being nominated as
one of the most innovative new brands by SEF in 2021 and
clinching the Entrepreneur of the Year award in 2023. In our
interview, she shares with us the journey of creating Dagsmejan
and the challenges of marketing a niche product. From the
creation of a unique idea to becoming the fastest-growing company
in Switzerland, Catarina delves into what it takes to build a
successful brand, the importance of sustainable practices, and of
course answers the question: what about the people who sleep
naked?