#13: Vietnamese Coffee: Delicious and Fair Trade

DO YOU KNOW? Vietnam is the world’s second largest producer
and exporter of coffee and the biggest coffee exporter to
Germany. 


Vietnam is a country located in Southeast Asia with tropical and
subtropical climate. There is a large area of red soil basalt
suitable for coffee growing which was brought by the French in
1857. By the early 2000s, Vietnam became the second largest
producer and exporter of coffee beans in the world. 


At the moment, Vietnam's coffee industry is facing severe
challenges such as climate change; competition from other crops;
need to replace ageing coffee trees; production costs are
increasing higher while world coffee prices are at very low
levels. Due to intense competition, Vietnam's policy of coffee
production has shifted to a new era with two objectives: firstly,
to maintain its position as the world’s second largest producer
and exporter of coffee green beans; secondly, to double the added
value in coffee production by increasing productivity, quality
and value addition. It meant FAIR TRADE COFFEE PRODUCTION.
Having a system of fair-trade certification for coffee would
boost exports to Europe and Germany currently. 


 Vietnam ‘s coffee exports to the EU saw an increase during
the first seven months of 2020. The EU represents the second
largest market for Vietnamese coffee and accounts for over 42% of
the country’s coffee exports. The new EU-Vietnam free trade
agreement (EVFTA), which came into effect on August 1, opens
up opportunities to further boost Vietnam’s coffee exports to the
European Union, which is the world largest coffee market. 


 We will talk in this episode on the fair trade coffee in
Vietnam and how the fine Robusta from Vietnam could enter the
European and German markets effectively and sustainably. We have
our guest today, Ms Trang, the business owner of Valley Coffee –
a branding of fair trade coffee from Lam Dong Province and our
episode will be hosted by Marko Walde, Chief Representative of
AHK Vietnam.

All information on Valley
Coffee: http://valleyscoffee.vn/#Home