#42: Branding Strategies for German Food Products in Vietnam – Part 2: Tips & Outlook

In the last episode, we listened to the stories and experiences
of Zott and Schogetten in Vietnam. In part two of the show, we
will dive deeper into the intricacies of marketing strategies
employed by the two German brands, and we explore insights from a
marketing expert, like RedFern Digital. 


We also uncover the innovative solutions and strategies
implemented by Zott and Schogetten to tackle the unique
challenges of the Vietnamese market, shedding light on their
approaches to capturing the hearts and taste buds of Vietnamese
consumers. Finally, we will hear directly from all the guests
themselves about their vision for the future in Vietnam, as well
as insights on the evolving landscape of food branding in the
country. 


The podcast featured: 


Mr. Ryan Molloy, CEO, RedFern Digital 


Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam


Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading
& Consultancy Ltd. (Schogetten’s Distributor in
Vietnam) 


Host: Ms. Trang Tran, Marketing and Communication
Specialist, AHK Vietnam


*****


At AHK Vietnam and in the context of our Competence Centre for
the German Agricultural and Food Industry in Vietnam, we're
dedicated to empowering German businesses to navigate this market
seamlessly. Our comprehensive services can be found at
https://vietnam.ahk.de/en/services. We are happy to discuss your
business interests further!