#91 - President of Henkel China Rajat Agarwal: Deep Dive on China's Market and Global Consumer Behaviour

Hallo und herzlich willkommen zu einer neuen und gleichzeitig
ganz besonderen Podcast-Folge. Wir wechseln gleich wieder auf
Englisch, denn unser Gast ist niemand Geringeres als Rajat
Agarwal, der Präsident von Henkel Greater China.

We invited him to our office in Shanghai, and that's how this
episode came about. Henkel is probably a household name for all
of you, even though the products are often invisible. Henkel is
the brand behind many of your detergents, hairsprays, and
adhesives, which you likely use every day. Today, Rajat makes the
products visible, or better yet, audible, for us.

We talked about Henkel's major business areas in China, the key
to success in the high-speed and highly competitive Chinese
market, and the differences in consumer behavior in various
countries.

It was a very pleasant conversation and added a lot of value for
both you and us. Don't miss it, and make sure you stay tuned
until the end because we'll be discussing a truly extraordinary
phenomenon. Have you ever heard of dating apps being used for job
hunting? I don't think so. Hear for yourself!

Social Media:
Follow "Made in China Podcast" on LinkedIn, Instagram, and other
platforms. There, you'll get all the updates and
behind-the-scenes insights. You can find our personal accounts
here:
Damian: https://www.linkedin.com/in/damianmaib/
Thomas: https://www.linkedin.com/in/afuthomas/
Also check out our guest:
https://www.linkedin.com/in/rajatagarwal8/


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Participation:
Do you know someone who knows someone who knows someone who would
like to share their China expertise and experience on our
podcast? Write to us on LinkedIn; we look forward to hearing from
you!