#113 - From 0 to 100 Mio. USD: Oliver Yuan, the man who made BRITA big in China (Part 1)

Welcome to the Made in China Podcast. You won't regret tuning in
today. Not only because this episode is so exciting and long that
we had to split it into two parts, but also because our guest is
none other than Oliver Yuan, Managing Director/Senior VP from
Brita. 


Join Damian and Thomas as Oliver shares an incredible journey of
innovation, market challenges and strategic shifts that took
Brita to new heights in China's competitive landscape. From
riding the wave of e-commerce to pioneering local innovations,
Oliver’s insights are a treasure trove for any business looking
to navigate the complexities of the Chinese market. 


Dive into the story of how Brita not only adapted but thrived by
embracing change and leveraging local strengths. A must-listen
for professionals eager to understand the dynamics of successful
market penetration and growth in China.

Have a look at Oliver Yuan  too!
Click here for our LinkedIn accounts: Damian
Thomas