A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting | PAP#088

Eyeota, one of our earliest investments in the adtech space,
pioneered programmatic advertising outside the US and opened the
door for the use of data and audience segmentation to drive more
powerful campaign targeting. Kristina Prokop talks with Florian
Heinemann and sheds some light on the complex topic of audience
data, current challenges and what its like founding an
international company.