Proving your money’s worth - measuring marketing impact | PAP#107

In our new podcast episode Philipp Jähnel, Head of Marketing
Intelligence at Flixbus, gives tips on how to approach marketing
attribution as an early stage startup and how to progress to a
more sophisticated CLV attribution. In light of the upcoming
deprecation of the 3rd party cookie as announced by Google as
well as Apple’s App Tracking Transparency Framework (ATT), which
requires users’ explicit consent for IDFA usage, Philipp and our
Head of Marketing, Anastasia Albert, also discuss what happens to
marketing effectiveness in times of a more private web and app
environment.