US go-to-market strategy for European scale-ups | PAP#109

What does it take for a European scale-up to nail go-to-market in
the US? Charlotte, our Head of Venture Development, picked the
brain of Scott Sinatra who is Chief Revenue Officer at Dixa, the
customer engagement platform and Project A portfolio
company. 


As a global sales leader with experience at Glassdoor and Glint,
Scott truly understands what it takes to internationalise from a
commercial perspective. He shares his best practices, who to look
for as your first hire on the ground, how to find a strong sales
leader like himself and what you need to have in place as a
company before you make the leap across the pond.