Analogietraining zur Förderung von Kommunikation und Innovation im Rahmen des Wissensmanagements

Rapid communication and marked-oriented inventions belong to New
Economy as do the "jockey to the horse". Nevertheless, such key
notions only get meaningful by finding common structure between
well-known and unknown entities, between old and new. Analogies
represent exactly these common structure in a narrative,
descriptive and plausible way. Keeping this in mind, it can be
expected that the explicit encouragement of analogous thinking and
speaking will have lasting effects on knowledge-intensive processes
in companies, especially concerning heterogeneous teams. This
report present an modular analogy-training which is based on an
integrated teaching-learning approach including the Munich
knowledge-management model. Additionally, the scientific concept of
the training is presented which will be implemented and evaluated
in a company environment. A sketch of the planned project phases
gives an idea of the concrete implementation of the analogy
project.