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Learn the Tactics and Strategies to take your Cosmetic Practice to
the Next Level. Catherine has helped many practices double or even
triple their revenue, all while creating a magnetic environment
that encourages word-of-mouth referrals and repeat patients. Her
proven, dynamic approach to marketing, advertising, sales and
customer relations has been continually developed and refined for
over 40 years. Starting as an interdisciplinary Staff Coordinator
with the Illinois State Medical Society and then as director of the
House of Delegates for the California Medical Association,
Catherine has been helping physicians and businesses reach their
goals since the mid-80’s. This early experience laid the groundwork
for understanding and overcoming the unique challenges, threats and
opportunities facing physicians. With this knowledge and experience
acquired, Catherine spent the next 15 years developing and
perfecting her marketing and sales techniques with various Fortune
500 companies. Her natural understanding of business gave her the
edge to remain in the top 15% of all sales people nationwide. Her
great successes would eventually land her the titles of National
Sales Manager, Marketing Manager, and Product Development Manager
for two Silicon Valley startups. From her own personal experiences,
Catherine witnessed a great need for practices to develop their
customer service skills and learn the delicate dance of converting
consults into patients. Now, armed with her top-performing sales
and marketing experience coupled with her business knowledge of the
medical sector, Catherine had all the tools necessary to begin
coaching, training, and marketing specifically for aesthetic
surgeons and their staff. She had the experience, drive, and
passion to make her clients a great success. With her stellar track
record and solid business advice, Catherine is a rock star in the
industry and is in great demand. Both as a consultant with
word-wide clients, and as a speaker and lecturer at medical
conferences all over North America, Europe and Oceania. She
regularly contributes to the top medical trade publications in the
industry and has been featured in the New York Times, Newsweek,
ABC, ABC News, and others. Catherine has consulted with the top
surgeons in the world as well as with industry vendors. Her
creative team of designers, copywriters, web developers,
videographers, mail houses and print shops provide custom products,
services, and consulting to aesthetic physicians who are ready to
take their practice to the next level. Catherine and her
consultation practice are located in the San Francisco Bay town of
Sausalito, California.
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