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👋 Hey - Heather and Corrie here with the Baking it Down Podcast
with Sugar Cookie Marketing (a group on Facebook full of sugar
cookiers turned business owners). 🍪 We're here to help you rise
with your reach, flood with new followers, bake up new ideas, and
make that all-important dough (while makin' that dough - see the
pun there?) 🤑. What’s it about? We’re a Facebook Group turned
Podcast, Membership, Book Club, and Baking 101 that’s dedicated to
assisting bakers in effectively marketing online to generate more
sales and better manage their businesses. 🧠 With free Facebook Live
classes, hundreds of resources, and thousands of like-minded
bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie
Marketing). ️🎧 As an extension of our Facebook group, this podcast
is here to let you learn by listening. 📈 We'll cover group topics,
marketing trends, and more (leaving this wide open in case Corrie
wants to start singing). 💸 We take the sweet art of selling online
to the cottage bakery world with marketing methods that move
products (and pastries).👂 So open up those glorious ear canals
because we have a podcast! Just when you’ve thought you’ve “heard”
it all with those marketing "miracle" twins (that's our last name -
not a proclamation), we’ve got something just for you each week! 🥣
As a baker, you don't always have the luxury of two hands needed to
scroll in Sugar Cookie Marketing Group or crack open a book in
Sugar Cookie Bookies, but what you can do is listen (unless you're
my kid asking “what’s for dinner” for the millionth time). 👐 Hands
full of flour? No problem! 👍 18 dozen iced cookies due tomorrow?
Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing
is a weekly podcast geared toward helping you grow your bakery
business - dropping (almost) every Tuesday. 📅 We choose a topic
each week that's either something new and emerging in the world of
social media or something that we saw in "The Group" that was a hot
topic and we bake it down... I mean, "break" it down for you. 🗯️
What you can expect in the podcast is about an hour of chit-chat
with the meat and potatoes right at the beginning of the episode. 🥔
That’s when we dive into the marketing topic of the week! 📞 Oh
yeah, folks can call / text / email in with their questions too - a
fun way to hear from other bakers out there. Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you
are busy and could be around little ones while also trying to get
your weekly dose of business growth so we make sure that each
episode would make our grandma proud and keep it clean so you can
listen while also living your life. 2️⃣ We always make it fun.
There’s a lot of negativity in the world so we try and make the
podcast an upbeat and fun learning experience for you. I mean, we
try to make the Instagram updates and changes as happy as we can,
but come on Instagram! Give it a rest! No more changes! 3️⃣ Other
than that, we take a positive approach to marketing We are also
*not* professional podcasters. I feel like we need to say this
because, hey, sometimes we get giggles! We do our best to extend
our marketing knowledge to you all free of charge each week at the
cost of listening to our higher-than-normal pitched voices and the
occasional giggle spree. 4️⃣ You can find the podcast on all the
major platforms and you can typically expect a new episode each
Tuesday afternoon (unless life happens). We invite everyone to
listen. Either start from the beginning or work backward! The
episodes don’t build off themselves so you won’t be confused
hearing one before the other. You just might miss new Lives we
mention but you can always catch the replay in the Sugar Cookie
Marketing Group on Facebook!
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