e008 Genia Mineeva: Tackling the waste issue with an innovative startup

Listen to Genia Mineeva, founder of the brand BEEN London. Genia
is also a Strategic Communications consultant with extensive
experience running international campaigns for NGOs and a
particular interest in achieving social change. She’s worked with
a number of organizations including the UN and UNICEF. Coming
from a media background and working at the BBC as a Broadcast
Journalist for almost 8 years, Genia decided to pursue a very
unique and innovative idea. A year ago, she started from scratch
and founded the company BEEN London, a brand that recycles waste
and turns it into something beautiful again. By creating her
stunning bags and accessories, Genia wants to give a second life
to those materials and has built a purposeful and very successful
company within the last year.