Icebreaker - Move to Natural

Welcome to our tenth episode of the New Horizons Sustainability
Podcast. We are exploring the concept of icebreaker’s brand message
“Move to Natural”, placing more importance onto the natural
performance of wool and other natural fibers, whilst phasing out
synthetics. But ‘Move to Natural’ goes way beyond icebreakers
material strategy, it also means to invest into regenerative
farming. In this conversation we will explore the ‘Move to natural’
strategy by icebreaker with its senior global materials and
sustainability Manager, Jordi Beneyto-Ferre. Merino wool is the
main ingredient of icebreaker products and the relationship to the
wool growers is especially important. To enable the conversation,
secure the high-quality wool needed for icebreaker products and
guarantee in return the prosperity and certainty to the farmers
through ten-year forward contracts, the New Zealand Merino Company
acts as the intermediary between the growers and the brands. The
following in depth conversation with Dave Maslen from the NZ Merino
Company, brings insights about the day-to-day practice of
regenerative farming in New Zealand. … DE
https://www.icebreaker.com/de-de/transparency.html …ENG
https://www.icebreaker.com/en-gb/transparency.html …ENG
https://www.icebreaker.com/en-gb/move-to-natural.html