Global CMO of SAP Alicia Tillman about purpose-driven marketing – DMEXCO Podcast Episode 43

As the global CMO of SAP, Alicia Tillman is responsible for
creating and accelerating the company’s marketing strategy and
brand recognition across the globe. She is focused on driving SAP’s
vision of helping the world run better and improve people’s lives
by building marketing programs that promote the company’s
exceptional product innovation, commitment to being customer-first
and ability to create one-in-a-lifetime experiences. Dominik Matyka
(Chief Advisor DMXECO) talks with Alicia about balancing the
professional and private live while driving an engineering-heavy
organization like SAP through purpose-driven marketing to join the
ranking of the TOP10 most valuable brands world wide.
@dominikmatyka