Aled John, deputy managing director, FT Strategies

In this Audience Development Deep Dive Aled John talks about FT
Strategies and how the Financial Times consultancy is helping
other companies set up sustainable business models and become
less dependent on the advertising market. He also explains why
customer loyalty should not be the focus only at the time of
cancellations or contract renewals but already during
acquisition. The Audience Development Deep Dive is hosted by
Benjamin Kolb, CTO and founder of SPRYLAB, and Christian
Kallenberg, owner of We Like Mags publishing consultancy. 


Find out more at:
https://purplepublish.com/de/aled-john-ft-strategies/