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#18 The Godfather of Branding - Marty Neumeier

#18 The Godfather of Branding - Marty Neumeier

Navigator Podcast vor 5 Jahren

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1:10:28

We are proud to introduce to you the legendary Marty
Neumeier - a bestselling author and speaker -
thought leader on branding often referred to as
"The Godfather” or “The Grand Master” of
Branding.

He has worked closely with leading brands like Apple,
Hewlett-Packard, Google, Adobe, Microsoft, Adobe among many
others and has written some of the best business books on
branding out there such as:

The Brand Gap,

ZAG - named one of “top hundred
business books of all time,",

The Designful Company,

Metaskills,

The 46 Rules of Genius,

The Brand Flip,

The Dictionary of Brand (for Google).

His most recent book, SCRAMBLE, is a "business
thriller" about how to build a brand quickly with a new process
called agile strategy.

Andy Starr is a seasoned brand
strategist and together with Marty, he is
co-founder of Level C - an education company that
features a unique 5 levels certification program “The Branding
Masterclass”. Level C aims to educate Brand Masters (Chief
Branding Officers), who will have the expertise and
authority to bring design thinking and brand strategy in the
Boardroom/C Suite.

Here's their webpage: http://levelc.org/

The program is designed for working professionals who want to
earn mastery and certified credentials in branding - designers,
strategists, product designers, project managers, HR, SMOs, CEOs,
business owners and entrepreneurs alike.