The ‘Online’ Road to Cycling Success

This is the story of how, apart from his obvious ability, Brendan Canty used social media to get a PRO contract with Pro-Continental team, Drapac Pro Cycling, two years after his first race.

Brendan's, is a story about how his success is a result of social connectivity through social media such as Strava, Instagram and Twitter. It’s also a story about the consequence of the technology we embrace, and how cycling is no less affected by this.

semiprocycling.com/online