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This is the podcast about creativity. Conversations with
entrepreneurs, artists and personalities who are changing the world
around them with creativity. Why is creativity so important?
Creativity is the ability to transcend traditional ways of thinking
and acting and to develop new and original ideas, methods or
things. We need inventiveness to keep reinventing ourselves and the
world around us. Without creativity, we keep going down the same
paths. To be creative means to be free. Instead of being oriented
to the mainstream, creativity enables us to question supposed
ideals and offers space for the unfinished or imperfect. The
extraordinary relevance attributed to creativity as an individual
and social phenomenon in our present day can be seen in the
programmatic study The Rise of the Creative Class by American
sociologist Richard Florida in 2000. According to Florida, the
central transformation that has taken place in Western societies
between the postwar period and the present is not so much a
technological as a cultural one. The watershed can be marked in the
1970s, and it concerns the emergence and spread of a "creative
ethos." At its center is a new, rapidly expanding and culturally
tone-setting professional group, the creative class, with its
characteristic activities of producing ideas and symbols - from
advertising to software development, from design to consulting.
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