Branded Wor(l)ds – A Transatlantic Dialogue l Episode 1

Set in the heart of the Belgian woods at La Hulpe – during the
inaugural International Leadership Summit hosted by
PPAI and EAC – a new era of conversation has begun: the very
first episode of the podcast Branded Wor(l)ds – A
Transatlantic Dialogue is now
available!
Hosted by Steven
Baumgaertner (cyber-Wear) and Jeff
Solomon (U.S. brand strategist), the episode
features none other than Drew Holmgreen,
President & CEO of PPAI. Together, they explore
how purpose, innovation, and sustainability are
reshaping brands across both sides of the Atlantic—and what this
means for the future of the promotional products
industry.

Key topics of the episode include:




What does the future of global brand communication look like?




How can brands stay culturally authentic across markets?




Can sustainability become a true driver of innovation?




And: Why transatlantic collaboration is the key to what comes
next.


This debut episode is more than just a podcast—it’s the
launch of a new dialogue platform for decision-makers,
thought leaders, and changemakers in our industry.