#56 - Kelly Van Dyke | PepsiCo | Collaborating with Startups: Lessons Learned

“When starting a collaboration with a start-up, you should ask
yourself the following three questions: Is it the right company,
with the right technology, at the right time?” In this episode, we
catch up with Kelly Van Dyke, Director - R&D External
Innovation at PepsiCo. Her mission: Identify new technologies to
disrupt the CPG category through strategic partnerships and
business opportunities, and to drive product innovations that truly
delight consumers. This highly entertaining conversation focuses on
PepsiCo's start-up collaborations. In addition to an introduction
to the company's tripartite collaboration strategy, including a
brief look at the partnerships between different areas of R&D,
we also return to the PepsiCo Positive (pep+) Journey: A
sustainable approach to creating growth and shared value with a
focus on sustainability and human capital. Want to learn more about
PepsiCo's projects with startups? Then grab your headphones and
tune in! The episode at a glance: Who is Kelly? (00:01:41) Kelly,
please complete the 3 sentence starters… (00:02:42) PepsiCo Global
R&D: What is one thing that most people probably don’t know
about PepsiCo? (00:05:12) PepsiCo's tech and corporate scouting
groups: What’s their purpose, and what do they focus on? (00:06:52)
What is the size of each team? (00:08:26) What is the mission of
the external innovation team? How does it contribute to the bigger
picture? (00:09:13) PepsiCo External Innovation A walk-through the
4 stages of PepsiCo’s framework for open innovation: “Want”,
“Find”, “Get” & “Manage” (00:10:10) Sneak peek into PepsiCo’s
ecosystem: How do you operate? How do you reach out to external
companies? (00:13:09) Kelly’s most important lessons learned in
collaborating with startups (00:15:24) About recent success stories
of external collaboration (00:21:29) PepsiCo’s current (technology)
needs and opportunities (00:23:06) Closing Kelly’s #1 do and #1
don’t about innovation (00:24:47) Looking ahead: What are your
biggest challenges at the moment? (00:27:13) Kelly’s actionable key
recommendations to take away from this episode (00:29:21) Looking
back: Kelly’s Innovation Rockstar moment (00:30:22) *** FEEDBACK
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