#48 - Steven Fisher | McKinsey | A Design x Foresight Approach

#48 - Steven Fisher | McKinsey | A Design x Foresight Approach

“The best part of being a futurist is: It allows …
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ymv6ofa3
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vor 3 Monaten
“The best part of being a futurist is: It allows you to take
proactive action in all parts of your work and organizations." In
this episode, we welcome Innovation Leader and Design Futurist,
Steven Fisher from McKinsey. In addition to his secret sideline as
a winemaker, Steven has a deep passion for exploring all the
technologies that would change the world. This talk is all about
futurology. Next to methods and challenges, we delve into the
question of how important futurology has become in recent years and
address the necessity of including futurology as an integral part
of corporate culture for a better responsiveness. If you want to
learn more about the difference between (strategic) foresight and
future design, or what Steven's mission of democratizing future
thinking is all about, you shouldn't miss this episode. The episode
at a glance: • Who is Steven? (00:01:42) • Steven, please complete
the 3 sentence starters… (00:03:12) Design x Foresight • How would
you describe your job to, say, your grandma? (00:05:34) • What is
the difference between (strategic) foresight and futures design?
(00:06:16) • How to help people embrace the fact that there is more
than just one plausible future - keyword “plurality of futures”?
(00:09:03) • To what extent does your work confirm the thesis that
future prepared firms outperformed the average by a significantly
higher profitability and higher growth? (00:12:25) • What is your
mission to democratize futures thinking all about? (00:15:02) •
What is required to further democratize future thinking? (00:16:55)
• What are the typical pitfalls when organizations try to apply
future thinking or even further democratization in the
organization? (00:23:24) • Steven’s 3 key takeaways from this
episode (00:26:09) • A look ahead: What to expect from Steven and
his work in the future? (00:27:19) • Looking back. Steven’s
Innovation Rockstar moment (00:28:30) *** You’d like to learn more
about the publications, Steven mentioned in this episode? Then
check out the following links: 1.) “A Design x Foresight Approach”
Co-authored article, Steven wrote for McKinsey
https://www.mckinsey.com/featured-insights/future-of-asia/imagining-your-customers-possible-futures-a-design-x-foresight-approach
2.) “The Start-up Equation: A Visual Guidebook to Building Your
Business”, the bestseller, Steven wrote with his wife
https://www.scribd.com/book/479947721/The-Startup-Equation-A-Visual-Guidebook-to-Building-Your-Startup
/ *** If you would like to give us feedback on this episode or know
someone who also has some thrilling stories or insights to share
from the world of corporate innovation (maybe yourself?), just
shoot us a note at info@innovationrockstars.show. *** LISTEN - LIKE
- SHARE You like our show? Then leave us a rating or a review on
Spotify or Apple Podcast and share it with colleagues and friends
and whomever!

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