Next Level Brand Management - Mark Ritson - Marketing professor gone rogue (English)

Next Level Brand Management - Mark Ritson - Marketing professor gone rogue (English)

How to become a better marketer and let your brand thrive after a recession
1 Stunde 10 Minuten

Beschreibung

vor 3 Monaten
Mark is a brand consultant and former marketing professor. He has a
PhD in Marketing and taught on the MBA programs of leading
universities including the London Business School and MIT. He is
writing a weekly column on marketing for almost 20 years, winning
several awards for his commentaries. He established an internal
marketing academy for LVMH – the leading French luxury brand
company and he teaches the Marketing Week Mini MBAs in Marketing
and Brand Management. In a marketing world where often a lot of
half-truths, semi-lies or pure bullshit are being peddled, Mark is
a refreshingly clear voice whose opinion is backed up by research
and a track record working with some of the most successful brands
in the world. He is clearly not afraid to say it how it is. We talk
among many other topics about the state of marketing, brand
strategy and the playbook for brands in a recession.

Kommentare (0)

Lade Inhalte...

Abonnenten

15
15
:
: