#37 - Sami Mäkeläinen | Telstra | Debunking Conspiracy Theories Using Strategic Foresight

#37 - Sami Mäkeläinen | Telstra | Debunking Conspiracy Theories Using Strategic Foresight

"In my work, I prefer to focus on asking better q…
31 Minuten
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Eduspiring B2B video podcast about everything inn…
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vor 1 Monat
"In my work, I prefer to focus on asking better questions rather
than providing straight answers." This episode takes us down under,
where we welcome Finnish-born Sami Mäkeläinen. In his role as Head
of Strategic Foresight at Telstra, Australia's largest
telecommunications company, Sami tries to ensure - as he says
himself - that the company is not caught by surprise by the future.
Next to a brief look at the structure and organization of strategic
foresight at Telstra, we take up the issue of the 5g conspiracy
theory that Telstra faced at the time of the introduction of this
new technology and learn how Sami's work fed into developing
strategies to counter this world of misinformation and
disinformation. Curious to learn more? Then tune in! The episode at
a glance: - Sami’s 60-second introduction sprint (00:01:53) - 3
sentence starters (00:02:40) - The 5G conspiracy theory and how
Telstra dealt with it (00:04:59) - The “Either - Or” Game
(00:09:34) - Diving into Strategic Foresight at Telstra (00:11:47)
- Which Foresight model does Telstra use? (00:13:19) - Sami tries
to outline a typical workday as Head of Strategic Foresight at
Telstra (00:14:50) - About obtaining and organizing information
(00:16:20) - How is Strategic Foresight positioned at Telstra, and
what marketing efforts are there to push it? (00:17:40) - Can the
success of Strategic Foresight at Telstra be measured? (00:22:10) -
Sami’s three key takeaways for our listeners (00:23:50) - A look
into the future: Automatization as a game-changer for various
industries (00:26:17) - Sami’s Innovation Rockstar Moment
(00:29:17) *** LISTEN - LIKE - SHARE You like our show? Then leave
us a rating or a review on Spotify or Apple Podcast and share it
with colleagues and friends and whomever! *** And by the way...
don't miss Telstra's educational videos about 5G technology -
they're definitely worth a look :-)
https://www.youtube.com/watch?v=MXOz0L_PBNs&list=PLDSVlk2SFRQIlRKpJ76uZ5Va4s4iOKjk9

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