New brand and purpose

Increasingly, the onus is on businesses to define their purpose in
the world. But how do they map historical brand truths against the
need to evolve and grow? A tough nut to crack. In this episode,
host Elaine McCrimmon speaks with the man who has at least some of
the answers - Richard Oppy, our VP Global Brands - to discuss our
new visual brand identity, and what this means for AB InBev.