#33 - M. Gansle, McDonald's & Dr. R. Hofmann, Audi Business Innovation GmbH | A Foresight Academy

"The genius of this platform is that when it comes to foresight,
foresight and insights are universal, but what we choose to do with
that information is going to look different whether I'm SAP, Audi
or McDonald's." In this episode we welcome two exciting guests:
Michelle Gansle, Vice President Global Strategic Insights at
McDonald's and Dr. Rupert Hofmann, initiator of the Foresight
Academy at Audi Business Innovation GmbH. This lively conversation
is kicked off by Michelle, who gives us a glimpse into McDonald's
"Accelerating the Arches" program - outlining the three central
growth pillars, while Rupert introduces us to the Foresight
Academy. This collaborative, cross-industry platform brings
together executives from well-known brands - including McDonald's -
with the goal to gain insights on the core question: "How do we
want to live in 10 years?" If you'd like to learn more about how
exactly this collaboration is organized, what tools are used, but
also what Rupert and Michelle think will be the most important
changes and drivers in the next 10 years, don't miss this episode
Related links: www.foresightacademy.com ***LISTEN - LIKE - SHARE***
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