The five-course-menu for retailers

The five-course-menu for retailers

11 Min. - New startups are constantly pushing into the intra-logistics market. Helmut Prieschenk, CEO of WITRON, isn’t afraid. He would even like to invest in some companies.
11 Minuten

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11 Min - However, they need to fulfill one prerequisite. When asked whether he can still sleep well and whether he is not afraid of being overtaken right or left by a new competitor, Prieschenk has to smile. He thinks about it and then draws a parallel to motorsport. He doesn’t want to be passed at all - neither left nor right. There is a famous anecdote by the great race driver, Michael Schumacher. He said, if I have to spread out and I’m only looking in the rear-view mirror,to watch out if I’m being passed, then I have a completely different problem - I am actually too slow.

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